A premium beauty retail environment created for Wella at the TFWA World Exhibition & Conference 2022 in Cannes, designed to bring together multiple brand experiences within a cohesive and contemporary space. The concept combined soft architectural curves, illuminated arches, warm neutral finishes and pastel accents to create an inviting, boutique-inspired atmosphere. Open sightlines and layered product displays encouraged exploration and interaction, while the clean, minimal material palette reinforced a polished and elevated travel retail experience.